A NewVision ForLivingston.

Foundational brand identity work for Livingston Optometry, delivered at no cost as part of this engagement. The brand is built first because every other service — website, signage, GBP, ads, print — pulls from it. By the end of this service, Livingston Optometry will have a production-ready visual identity that can carry the clinic through launch and beyond.

The strategy-led design and build of the patient acquisition hub at livingstonoptometry.ca. This is not a brochure site — it is the central conversion engine that every other channel feeds into. We design, write, build, integrate and launch the site as a single fixed-scope engagement so the website is fully live, indexed and converting traffic months before the clinic opens.

Conventional local SEO designed to make Livingston Optometry the default optometry result for high-intent searches across Livingston, Carrington, Evanston and the wider north Calgary catchment. We build the SEO foundation before launch so the clinic ranks on day one — not six months later — and we keep compounding it through the monthly engagement.

Visibility inside the AI answer engines patients are increasingly asking — ChatGPT, Gemini, Perplexity and Google AI Overviews. We engineer the website's content, schema and authority signals so Livingston Optometry shows up as the recommended Calgary optometrist when people ask AI tools for advice. This is a real, measurable channel — and most clinics are not playing in it yet.

Active, ongoing management of the single highest-leverage local channel a clinic has. The GBP is where most patients will first encounter Livingston Optometry — through Maps, the local pack and the knowledge panel. We build it, verify it, optimise it, post weekly and run a structured reviews program against it so the listing is doing real acquisition work, not sitting static.

Funnels, forms and landing pages built around each patient segment Livingston Optometry wants to book — comprehensive exams, kids, contact lenses, dry eye, emergency and the grand opening waitlist. We design and ship these conversion paths, instrument them with tracking and connect them straight into the CRM so no enquiry quietly falls through the cracks.

A structured lead-management system so every booking, callback request, waitlist signup and enquiry is captured, attributed and worked on a known schedule. We plan the CRM, configure the workflows, build the automations and operate it through the monthly engagement — including pre-visit nurture, reminders, recall, post-visit reviews and reactivation of lapsed patients.

End-to-end management of the paid acquisition program across Google Search and Meta. We build the account structure, develop creative, align everything to the right landing pages, configure conversion tracking and run the campaigns through launch and steady-state. Ad spend is billed separately and managed transparently — you see exactly what is being spent and what it is producing.

Day-to-day management of the clinic's social media channels — Instagram, Facebook and other relevant platforms. We plan the content calendar, produce on-brand posts and reels, schedule and publish, manage comments and DMs, and report on what is working. Social media is not a vanity channel for Livingston Optometry — it is how the community feels the brand between appointments, and how new patients see a clinic that is alive and trustworthy.

A named account lead and a defined operating rhythm so the Livingston Optometry team always knows what's happening, what's next and what decisions are needed. Account management is how the strategy actually gets executed — and how the partnership stays on track for the full life of the engagement.

Clear, recurring reporting that ties marketing activity back to the metrics the clinic actually cares about — leads, bookings, cost per patient and lifetime value. One unified dashboard, one weekly pulse, one monthly review. Reporting is built in, not an upsell.